A LinkedIn profile is not a CV, it is your personal piece of real estate on the web, a website of yourself. When making a LinkedIn profile, it is better to look at a couple of good websites and understand how to place importance on conveying the message to your target audience.

Depending on your goal, it is important to know your target market. This could be; hiring manager, potential customers, business partners/co-founders or employees for your startup.

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Only when you are clear about these key elements, you can build a successful LinkedIn profile.